We can instead simply encode the match type using special punctuation, like this: red bike So, rather than having to input something like: red bike broad This posting format originated as a means of uploading keywords in bulk through the web interface without having to provide 2 columns for keyword and match type. As an example, we can add all of our existing broad match keywords as exact match so we can refine our bidding control on them. In this post, we will use some Excel VBA code that will help us work back and forth between this format and the regular, two column format recognized by AdWords Editor. When working with AdWords Keyword reports downloaded from the Web interface, you may come across Keywords with their Match Types signified by special punctuation, rather than a separate column indicating Match Type.
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